I know that sounds rather obvious; but it’s not that straightforward.
It isn’t easy making good tasting ice. It requires quite a bit of work and even some outlay of significant resources. Ice from tap water will make a crappy tasting smoothie. The Brita water filter people know this. They used to include a packet of Lipton Ice Tea in the box their filters came in and would challenge you to make a pot of tea with tap water and another with water through their filter. If you took them up on their challenge (I did), you would never go back to unfiltered water for tea or coffee.
Commercially, to produce good ice, you have to have a really expensive ice machine, an expensive water filter that must be changed every six months, a dedicated water line, continual cleaning… you get the idea.
Yet, without ice, you can’t make smoothies. Worse, good ice is not appreciated by the smoothie consuming public until you give them bad ice. THEN you hear about it.
However, with time, the public comes to recognize that something is very different about your smoothies.
Its kinda like faith.
Without it, you can’t imitate Jesus. It requires quite a bit of work and even some outlay of significant resources. It isn’t appreciated by the nonfaithee until you give them weak faith. THEN you hear about it.
However, with time, the public comes to recognize that something is very different about your faith.
And it makes all the difference…